Comer Cottrell: A Story That Will Inspire Future Entrepreneurs

From childhood entrepreneurial ventures with his brother to the $80-million sale of Pro-Line, Comer Cottrell stuck to his recipe for success: practicing the Golden Rule and making his word his bond. Now he shares nine other must-haves for young entrepreneurs. His advice ranges from a strong desire to be the boss to taking risks. At every step of his success, he relied on knowing his product, understanding his customers, and, reinvesting profits in his company a formula that can still work for entrepreneurs. An icon among African American business leaders, Cottrell is pictured in the book with three presidents, sports and entertainment celebrities, and numerous friends and family. A witty storyteller, he traces his involvement in the evolution of African Americans in business and in many of the major events in the twentieth century.