e-Health Initiatives: Driving Behavior Change and Fostering Consumerism

Web technology is touted as the antidote to a multitude of healthcare woes: rising consumer dissatisfaction, increasing consumerism and ever-escalating healthcare costs. But for consumers to embrace e-health tools, health plans and employers must entice them with a healthy mix of autonomy and handholding.

In this special report, "e-Health Initiatives: Driving Behavior Change and Fostering Consumerism," a panel of experts discusses state-of-the-art healthcare e-tools, strategies for engaging members to use them and the impact e-tools can have on consumer-driven plans.

You'll hear from Kim Bellard, Vice President of eMarketing, Highmark Inc., and Erin Lenox, Associate, Hilb, Rogal and Hobbs, on strategies for harnessing the power of e-tools that enable consumers to collaborate in their own healthcare design.

This 37-page report is based on the January 19, 2005 audio conference "Using Web Technologies in Consumer-Driven Healthcare" during which Bellard and Lenox described how healthcare organizations are utilizing the web in consumer-driven healthcare plans.

You'll get details on:

* The role of web applications in consumer-driven healthcare;
* Evolving trends in consumerism;
* What web tools can assist consumers in behavior change;
* The 10 key technological components of a healthcare web site; and
* The e-health options from Highmark Inc.