The Health Fair Handbook: Executing Events That Draw a Crowd, Engage Participants and Deliver ROI

Employers, health plans and providers have traditionally turned to health fairs to deliver health and wellness education and screening services to large numbers of consumers in a convenient one-stop shopping format. However, with some strategic planning and support from the C-suite, companies can redefine health fairs to also rejuvenate their bottom lines and effect positive lifestyle changes among participants. The Health Fair Handbook: Executing Events That Draw a Crowd, Engage Participants and Deliver ROI is designed to help organizations plan and launch health fairs that attract attendees and deliver value to their hosts. This 33-page special report, based on a 2006 audio conference, explains how the proper organization, timing and incentives can turn a health fair into an opportunity to educate and engage attendees while collecting valuable data companies can use to fine-tune benefit and wellness offerings.