Eye Tracking the User Experience: A Practical Guide to Research
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Book Details
Author(s)
Aga Bojko
Publisher
Rosenfeld Media
ISBN / ASIN
1933820101
ISBN-13
9781933820101
Marketplace
France 🇫🇷
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Description
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
