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An excerpt from Kingdom-Focused Finances:
I began to view the small items in a store in a new way. A bag of potato chips at $1 may not seem too expensive. Surely I can afford a bag of chips! But when I realize buying those chips every day can cost me several hundred dollars a year, a bag of chips begins to look amazingly overpriced. Suddenly some of my habitual purchases became less attractive, and I began to realize the price displayed in the store was not the true cost of the item. How well would Starbucks sell their mocha latte if the sign said, Have one each day on the way to work and it will cost you only $1,123 a year?