Africa: Last Investment Frontier. A Middle Class Approach

Studies indicate that the first decade of the 21st century shows the fastest economies from sub-Saharan Africa. In 2013, some ‘frontier’ African economies will at last complete this transition and become established members of the emerging markets club. Across the continent, economies have grown strongly, despite the global economic malaise, and it is believed that this growth will be sustained in 2013 into 2014 and beyond. As Asia’s economies slow and its wages rise, Africa will become the next preferred destination for labor-intensive manufacturing of products such as garments and shoes. Its large domestic market of 1.2 billion people will serve as a further attraction for low-cost, light manufacturing. The millennium has woken the African continent to get on technological wagon and it is no wonder that it is being dubbed the last investment frontier. This growth has been accompanied by the rise and rise of the entrepreneurial spirit. The following are the book chapters: Africa: Last Investment Frontier, History of Entrepreneurship, Business Opportunities in Kenya for 2013, Entrepreneurship Case Studies in Kenya, Learning Entrepreneurship, Branding and Marketing, Financial Management, Intellectual Property Management, Social Media Technology and Entrepreneurship, Project Management, Frequently Asked Questions, and Final Thoughts. The book should be a good resource for students, teachers, researchers, and entrepreneurs who have an interest in the Africa region. Available as a printed copy and ebook.