A Member is Worth A Thousand Visitors: A Proven Method for Making More Money Online / Rob Ristagno

Tired of hearing that your organization has been “disrupted” by Google, Facebook, Amazon, Apple, or some other tech company?Here’s the secret solution: build a DIRECT relationship with your end customers through the power of memberships.In this essential playbook, Rob Ristagno uses his innovative Five Forces Framework to help you do just that. A Member Is Worth a Thousand Visitors guides you step-by-step through these five forces, and shows why it is vital to identify your very best customers—your “whales”—and focus relentlessly on their wants and needs.Building a world-class membership program requires a lot more than just slapping a paywall on your site, sending something in the mail every month, or using a subscription-based business model. This book gives you the specific processes, analyses, case studies, and templates needed to launch an outstanding membership program - a membership so compelling that customers can’t wait to enroll.
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