Procurement Marketing: A Strategic Concept
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Book Details
Author(s)
Udo Koppelmann
Publisher
Springer
ISBN / ASIN
3540644598
ISBN-13
9783540644590
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
