Finding and Fighting Search Engine Spam: Algorithms and Evaluations

Search engine is one of the most important and popular tools for billions of Internet users today. Search engine spam is the behavior of manipulating search engine ranking algorithms, with the purpose of boosting web pages to get higher ranking positions than they should get. This book is focused on revealing some of the most popular search engine spamming techniques and various state-of-the-art algorithms to detect and penalize search engine spam. All of the algorithms in this book are based on the author's first-hand experiences of combating search engine spam for over six year. This book is suitable for college students who major in computer science or computer information systems. This book is also very good to people who are interested in exploring search engines' ranking algorithms.