Sky Bet - Business Report

Scholarly Research Paper from the year 2010 in the subject Business economics - Miscellaneous, grade: 1,0, Oxford Brookes University, language: English, abstract: Imagine: you are a subsidiary of the UK's largest broadband and TV provider and your offer is online-gambling. Especially online-betting. What would you do, to satisfy your customers' needs as perfect as possible? Would you develop an eBusiness strategy, an eMarketing strategy and maybe some unique eMarketing activities to drive growth in this and the future years of your business? Would you create a cost-intensive and nearly perfect web design, also for disabled people? Would establish long-term B2B-relationships to ensure the reliability of your service? Or would you even develop some applications for the mobile business, to make your customers independent of time and location? And what about the social responsibility? Would you take part in expensive social responsibility programmes? Maybe you are not sure about it. But SkyBet is. They did all of them. They did it to satisfy their consumer needs. They did it to take part in their key sectors growth of more than 100% (BSkyB Corporate 2006). And yes, they even did it to have the chance of becoming the market leader. Due to the technological development and the use of internet technology, the providing of online-services has gained economic significance, especially in the fast growing online-gambling sector. SkyBet, the fully-owned subsidiary of BSkyB, which provides an online-gambling service through a four-channel betting system knew that before. And they made it. They now have strong and consistent margins of more than 10% and more than £37m net revenues per year (BSkyB Corporate 2006). So this assignment provides an analysis of the current and future use of internet technologies, regarding eBusiness- and eMarketing strategies, web design, B2B-relationships and mobile commerce of SkyBet from different points of view, and by never losing sight of t