Tourist Destination Management: The Jordanian Tourism System

The concept of “Governance” sheds some light on the managerial aspects of the tourist destination, the degree of coordination between the various stakeholders, and the role given to those stakeholders in terms of the policies and strategy making. Indeed, many countries, especially the developing ones, have started to involve the private sector more in the planning process since it has become an important partner on the development path. Jordan, for example, has launched a great initiative that aims to bridge the gap between the private and public sector, and to build an integrative relationship between them instead of a hostile and unfriendly one.