E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) (Applied Marketing Science / Angewandte Marketingforschung)
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Book Details
Publisher
Deutscher Universitätsverlag
ISBN / ASIN
3835008013
ISBN-13
9783835008014
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
This volume presents the best papers of the special issue "E-Services" of the Journal of Value Chain Management. In association with Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field "E-Services".
