SMEs Entrepreneurship: A Process of New Venture Creation in India

This book provides a collection of framework for the SMEs Entrepreneurship with special reference to new venture creation in India. These frameworks consists of a cohesive set of practices and models supported by Porter’s diamond model, Porter five forces analysis, Porter's Generic Competitive Strategies, BCG matrix and The 7S framework that may inspire creative people to look beyond the regular entrepreneurship process .The holistic approach of the various theoretical frameworks may help to integrate entrepreneurship process with entrepreneurial characteristics, strategy, environment, input & output. Integration of corporate, business and functional strategy along with the entrepreneurial process will help to understand the survival cycle of the new venture for Indian SMEs in order to operate at multiple levels in simplest manner. It integrates traditional & non- traditional business practices with visionary thinking for overall continuous growth & development of the new venture. It proposed entrepreneurship as a continuous strategic business process for the Indian SMEs without any extra efforts & cost