Ready to Shoot: Fernsehgalerie Gerry Schum - Videogalerie Schum

How might television, with its broad public appeal, be used as an artistic medium to further democratise the way art is received? This question formed the point of departure for the conception of the TV gallery Fernsehgalerie Gerry Schum in 1968. This catalogue overs a chronological overview, from Schum's early commissioned work and the productions of Fernsehgalerie Gerry Schum through to the editions of videogalerie Schum. It contains information previously unpublished, or only contained in catalogues no longer available. The Fernsehgalerie Gerry Schum aimed to focus on radical innovations, to broaden art by transporting it into the world of film as a single unit - which combined both the medium and the work - and also to redefine television as an artistic medium with a mass audience. Instead of private art ownership, communication with a wider audience was increasingly to take the stage.Giovanni AnselmoKeith ArnattJohn BaldessariJoseph BeuysAlighiero BoettiMarinus BoezemStanley BrouwnPierpaolo CalzolariJan DibbetsGino de DominicisGer Van ElkBarry FlanaganHamish FultonGilbert & GeorgeMichael HeizerWolf KnoebelGary KuehnRichard LongWalter De MariaMario MerzDennis OppenheimKlaus RinkeUlrich RückriemReiner RuthenbeckRichard SerraRobert SmithsonKeith SonnierFranz Erhard WaltherLawrence WeinerGilberto Zorio