Charles Atlas

High Quality Content by WIKIPEDIA articles! Charles Atlas, born Angelo Siciliano (October 30, 1892,Acri, Italy - December 23, 1972, Long Beach, New York), was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.