Joe Weider

High Quality Content by WIKIPEDIA articles! Josef E. "Joe" Weider (born November 29, 1919) is co-founder of the International Federation of BodyBuilders (IFBB) along with brother Ben Weider and creator of the Mr. Olympia, the Ms. Olympia, and the now-defunct Masters Olympia bodybuilding contests. He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle Fitness, Flex, Men's Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements.