Marketing to the Middle Class Muslim (Indonesian Edition)

Sinopsis: The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers). (http://gramediana.com/books/detail/20801140041-marketing-to-the-middle-class-muslim?locale=en)