Online Marketing(e-business specific vocational education Tenth Five Year Plan planning coursebook) (Chinese Edition)

This book introduces the basic concepts, basic theories and related onlime marketing strategies etc. of online marketing. At the same time, accrding to the specific operating and technique skills reqirements of every chapter, based on the practicality, this book contains according computer (test) operation and practicing questions. Thus, it can make students have a better understanding of and master the new development, new characteristics and new tools of online marketing.