In Search of the Antidote for Todays Marketing Mess (Chinese Edition)

In 2001, it was rated and located as The Idea That Has the Greatest Influence on U.S. Marketing Ever by Leipu Institute . In 2009, it was rated andlocatedby American magazine Advertising Age as the first place of Best Marketing Classics Ever. It decodes the misunderstanding traps and opportunities in the marketing wild war, if you start the war without reading this book, there will be no way toward victory. In the bloody competition age, the alarming practice classics In Search of the Obvious: the Antidote for Todays Marketing Mess may make many people feel uncomfortable, because marketing guru Trout exposes mess of marketing. Advertisers are criticized as people who look for the creative and edgy, not the obvious. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. Internet is criticized for making matter worse. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. Trouts language has a fine sense of humor, his idea just hits the nail on the head, and after analyzing levels of marketing mess he provides a solution to the mess