Behavioural Finance (Chinese Edition)

The book which is based on current knowledge framework mainly emphasizes how to apply finance methods to finance knowledge. There are application cases of ftse100 (Financial Times Stock Exchange 100 Index) companies in each theoretical part including their estimation and operation strategies. Behavioural Finance contains four parts which are foundation, asset pricing, company finance and career, and 20 sections. It introduces latest financial knowledge in a simple straightforward writing style.