Introduction to E-Commerce(Chinese Edition)

Language:Chinese.Paperback. Pub Date: 2015-2-1 Pages: 273 Introduction to e-commerce. a book will be considered from the perspective of applications and management for Economic and Management Majors characteristics. according to the e-commerce system to a full knowledge from theory to practice content integration orientation. highlighting the practical application of e-commerce in business activity. with the latest cases and data. and easy to set forth the methods and principles of e-commerce. prominent Internet. mobile Internet. online consumer e-commerce and Internet marketing practice section content. emphasizing the intrinsic link between them. The book is divided into nine chapters. the basic knowledge of e-commerce. e-business strategy and planning. network marketing. e-business infrastructure technology. electronic transactions and payments. e-logistics. e-commerce sy...