Mass Communication Theory: Foundations. Ferment. and Future (fifth Edition)(Chinese Edition)

Paperback. Pub Date :2014-04-01 Pages: 411 Language: Chinese Publisher: Tsinghua University Press. mass communication theory: basic. contend with in the future (Fifth Edition) is a comprehensive and authoritative monograph on the theory of mass communication. For teachers and students is also a result of domestic inventive and worth perusing the classic textbook. Although the title is called mass communication theory. We did not introduce the common categories that aggregates various theories; but take historical perspective. concerns the history of the two communication theory communication theory school (social / behavioral theory and critical / cultural theory) the origin and evolution. Extensive glossary. case. theoretical thinking. quick start forms and practice critical thinking topic. so that the mass communication theory: basic. contend with in the future (Fifth Edit...