Advertising Principles and Practice(Chinese Edition)

Paperback. Pub Date :2014-01-01 Pages: 196 Publisher: China Fortune Press Advertising Principles and Practice is a set of theoretical introduction and vocational technical capacity-building in one of the practicality of the dual goals of teaching. The book is divided into six teaching modules: a module for the training of advertising awareness. help students establish basic advertising awareness; module two to grasp the advertising psychology. so that students have the basic concept of advertising on the basis of further grasp of psychological knowledge in advertising applications; module three advertising media selection. to equip students with the ability to select a combination of advertising and media; Module IV of advertising planning. so that students develop a complete understanding of advertising planning program should have knowledge structure; Module 5 for the adve...