Sell Yourself First: the most critical element in every sales effort (Chinese Edition)

This book tells that it is a universal law that people always like to buy things from the one they like. The different is why customers like or dislike you. Affable and personable are no doubt the advantage elments. However, in todays marketing environment, the persone who gives the best advice often win business. In another words, customers want to do business with the persone whose plan is most satisfactory. Even if you do stand for the leading businessman in your industry, and your solution is the best, you still need to make your customers feel close relation, clear target and be trustworthy and valueable. Basically speaking, you need to make self-promotion first to success. This book focuses on teaching you implement a series of self-promotion soft skills.