Ecommerce Fundamentals & App

This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. Placing this technical know-how in business context, the authors walk readers through actual e-commerce applications, from internet payment systems to web advertising and publishing. It is a running case study depicting a virtual book store (vbs), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide. · part i: technologies (fundamentals) · part 2: applications