Social Media Metrics Secrets

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Part I ADDRESSING THE SOCIAL DATA DILEMMA · Going Pro with Social Media · Riding the Social Data Wave: Churning Data into Information · Activating Your Socially Connected Business Part II MANAGING SOCIAL MEDIA WITH ANALY TICS · Embracing Social Analytics · Using the Social Analytics Framework · Deploying a Process of Continuous Optimization Part III FINDING THE BIG SOCIAL MEDIA PAYOFF · Tracking the Elusive ROI in Social Media · Taking the Corporate Plunge · Planning for a Socially Networked Future