Rural Marketing: Text and Cases
Book Details
Author(s)U. C. Mathur
PublisherExcel Books
ISBN / ASIN8174466401
ISBN-139788174466402
AvailabilityUsually dispatched within 24 hours
Sales Rank386,724
MarketplaceIndia 🇮🇳
Description
Covers the gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides studies conducted by the major companies and the author's own experience in the area.
