Rural Marketing: Text and Cases
Book Details
Author(s)
U. C. Mathur
Publisher
Excel Books
ISBN / ASIN
8174466401
ISBN-13
9788174466402
Availability
Usually dispatched within 24 hours
Sales Rank
#386,724
Marketplace
India 🇮🇳
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Description
Covers the gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides studies conducted by the major companies and the author's own experience in the area.
