The Small Entrepreneur: Starting and Growing

The book is very comprehensive in coverage and rich in content. C.S. Murthy, Chief GM in-charge (Retd), RPCD, Reserve Bank of India, Mumbai The author has paid adequate attention to detail, especially in the areas of Marketing and Finance. D.E. Ramakrishnan, President, IFRASTE & NACOSI The present volume is innovative in its approach and hence, stands out. P.M. Mathew, Director, ISED, Kochi, & Member, Consultative Group on Unorganized Industry, PMO The uniqueness of this book is that it is equally enlightening for academics and the professionals who are in the business of banking and finance. Mr. Amitabha Guha, Former MD, State Bank of Hyderabad The book is a must-read both for the budding entrepreneurs and those who had set up small enterprises as it unfolds the essential strategies in planning, marketing, and financing their enterprises. T.L. Sankar, Former Director, ASCI and International Energy Consultant, World Bank The present volume is a well-compiled information bank for MSME related stake-holders as well as start-ups. V. Padmanand, (alumnus of the University of Cambridge, U.K.) Distinguished Visiting Faculty EDII, Ahmedabad Although, the book has been written keeping the entrepreneur in mind, it covers the entire gamut of starting and running an enterprise. Mr. P. Rudran, Managing Director & CEO, India SME Asset Reconstruction Co. Ltd. (ISARC)