International Marketing: Text & Cases

Throughout history, countries have tended to trade with each other, but usually to a much lesser extent than they do today. Trade has become increasingly global nowadays. Consumers and businesses now have access to the very best products from different countries of the world. Increasingly rapid technology cycles have increased the competition among countries as to who can produce the newest in technology. In order to explain these realities, this book attempts to talk about the practical issues and applied tactics in International Marketing.