Marketing Research

Consumers in the changing marketing environment are giving marketing organizations a run for their objectives. This results in making sincere and serious efforts not only in understanding the new dimensions of marketing but to offer the best solution. Here comes the role of marketing research. It is the marketing research which tries to understand the nature of the problems faced by the marketers and tries to find and offer the best solution. In fact, it generates scientific information on all issues related to marketing. This book basically covers the entire scope of marketing research, in general, as per the needs of the management and commerce students of various universities across the country. This second edition has been thoroughly revised and its contents have been reorganized to further enhance the topic and widen its coverage.