Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Book Details
Author(s)
C.K. Prahalad
ISBN / ASIN
8177587765
ISBN-13
9788177587760
Availability
Only 1 left in stock - order soon.
Sales Rank
#1,592
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
