Developing Analytical Skills: Case Studies in Management

Annamalai University, Department of Business Administration conducted a National level workshop on "Case Study" for faculty members and industrial practioners. Participants from different parts of the country participated in the programme. This book is an outcome of the workshop. Experts trained in leading B-schools conducted the workshop. An assignment was offered for the participants to collect information from industries and their research works constitute a major source for the book. The book on "Developing Analytical Skills: Case studies in Management" provides 61 cases developed by experts from different management institutes and universities from India and abroad. The cases reflect real life situation from different industrial sectors including services industry. Students pursuing different management courses will find the book extremely useful for class discussion and project assignments. The cases are prepared from the view point of the University examination and placement interviews on functional areas of management. The managerial skill for the students will improve in reading the book for participating in group discussion. Cases prepared by experts abroad give volume of data pertaining to their industries and industrial practices. Experts from Indian Universities give data on various industries where they have done research. Executives in organizations will find the book quite useful for taking tactical decision in HR and Marketing. Faculty members, management trainers can recommend this book for class room discussion. The cases reflect practices of public, private and family business. The business practices in select overseas organizations from Africa, Australia, Europe and Bangladesh speak about production, marketing, finance and insurance. The cases of select public sectors in India deal with production and marketing aspects. Live cases on entrepreneurship focus attention on product idea and entrepreneurial ventures.