Culture in Business - Introduction to cross-cultural Leadership and Communication

Culture influences every aspect of business, and excellence in cross-cultural leadership opens unique opportunities in the global marketplace. But how aware are business leaders and managers of the cultural dimension of business? Every year opportunities are lost due to inadequate attention to the cultural aspects of mergers and acquisitions. And every year, corporations suffer reputational damage due to insensitivity to the culture and concerns of communities and non-governmental organisations. This book is an accessible, yet comprehensive, introduction to practical cross-cultural leadership and communication. If you are looking for an inspiring tool to leverage the cultural intelligence of your organisation, look no further.