Inside Pandora

- A SIMPLE AND UNCONVENTIONAL APPROACH TO BUSINESS BY ONE OF THE KEY PLAYERS BEHIND A BILLION-DOLLAR GLOBAL ENTERPRISE In 2003, Pandora was a tiny, largely unknown jewelry business. Today, it is the world's largest within its field with annual sales of well over a billion dollars. The super-entrepreneur, Jesper Nielsen, was the man who envisioned Pandora's global potential; in just a few years, at viral speeds, he spread the Pandora concept in five European countries. How did he do this? What kind of mindset, energy, and drive does something like that take - and why, after six illustrious years with Pandora, did he walk away from it all and start over from scratch? And start over he did: he is currently the force of nature behind the competing jewelry group, Endless Jewelry, which many industry experts are convinced will be the next Pandora. This is a behind-the-scenes look at how Jesper, with no special training or formal edu- cation, created a business empire foregoing business jargon, dress codes, business plans, phones, e-mails, and by completely ignoring his competitors. It is a fairytale of business and love: for all readers of all ages and all walks of life. Meet Jesper unplugged, in private, brutally honest.