Magazine B - HAAGEN-DAZS

Häagen-Dazs is a brand of ice cream that first appeared in the Bronx, New York in 1961. Because the name sounds European, Häagen-Dazs is easily mistaken for a European brand. Founders Reuben and Rose Mattus, husband and wife, hoped the company would be associated with the artisan spirit of old Europe. The compoundword "Häagen-Dazs" doesn't mean anything but is supposed to sound Danish, as Denmark is renowned for its dairy products. As the brand name continues to arouse consumer curiosity and is often assumed to be European, it seems the company nomenclature has been successful.