The Medium is the Message: And 50 Other Ridiculous Advertising Rules (Ridiculous Design Rules)

The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely.

The Medium is the Message provides a list of inspirational or delusional advertising jargon for the world to judge.