The Italian Ecotourism Market (Special Report Series)

The year 2002 was declared by the United Nations as the International Year of Ecotourism. For this occasion, the WTO prepared a series of market reports with the aim to increase the knowledge of seven important countries considered Ecotourism generating markets. The survey: analyzes and evaluates the nature tourism and ecotourism market, its volume, characteristics, major trends and development profiles. The study also reports on consumer profiles, the role of the different marketing actors, product typologies and the main marketing tools used in the market.