Business Communication: From Principles To Practice

"Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book not only imparts knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts. A well planned sectional division helps both the students and the professors to delve on concepts with ease. Salient Features: Lucid coverage of lasting principles and changing practice A refreshingly conversational style Communication insights and principles drawn from a variety of cases, anecdotes and stories Authentic tips on improving business communication Online support for teachers and learners"