Strategic Management: A Conceptual Framework

"This text-book discusses the concepts of strategic management, as they have evolved, with help of cases, exhibits, and examples in Indian as well as global context. It features a balanced focus on the latest thinking in this area on one hand, and the application of concepts on the other. With 12 chapters and five cases, it succinctly touches upon all important strategies at various levels – business, functional, and operational. With real-life illustrations and rich pedagogy, it will be useful for the students of business management. It will also serve as a good source of reference for the practising managers. Thorough coverage – corporate direction; environmental scanning and industry analysis; strategy formulation, analysis, and implementation; strategic evaluation and control Current and up-to-date – strategic issues in managing technology and innovation; not-for-profit organisations; corporate governance, ethics and social responsibility; business strategies for 21st century; international business strategy Cases – The story of Enron in India , Facebook, Dr. Reddy’s Laboratories, Crisis of Kingfisher Airlines, Bharat Petroleum"