Amul's India: 50 Years of Amul Advertising (This is a book)

The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul s India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon to women s safety and empowerment to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl s journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.