Managerial Economics (Sem - I) - BBA - I

Semester–I
1. Nature and Scope of Managerial Economics
2. Basic Economic Concepts
3. Equilibrium
4. Demand Analysis: Utility Approach or Cardinal Approach
5. Demand Analysis: Indifference Curve Approach or Ordinal Approach
6. Theory of Demand
7. Elasticity of Demand
8. Theory of Production
9. Theory of Costs
10. Concepts of Revenue
11. Main Forms of Market
12. Pricing under Perfect Competition
13. Equilibrium of the Firm and Industry under Perfect Competition
14. Pricing under Monopoly
15. Pricing under Monopolistic Competition
16. Pricing under Oligopoly