Case Studies in Contemporary Management

The objective of the book is to present a compendium of management case studies highlighting some of the contemporary issues and problems in business management. These case studies will offer experiential learning and will spur the interest of the students, faculties and managers in understanding the various management practices and functions in Indian organizations. A broad gamut of management concepts, practices and challenges have been addressed by the case studies. In all, 24 case studies under three major themes have been presented: The Influencers: Pockets of Opportunities to Taking a High Road. This section has cases related to new ideas and processes practiced by organizations to increase their visibility in the market, creating uniqueness to the products and services offerings, accessing technology to meet the customer expectations and focusing on customer care, improving operational efficiencies and learning to co-create. Understanding the Business Proposition: Partnering to Scale- up. This section will help readers to appreciate functional topics in the areas of strategy, finance, and financial products and services. It also introduces few imperatives for understanding the ecosystem of the Indian business environment with special reference to the Growth India story. People Management Processes: Art as well as Science. The cases pertaining to this section focus on a wide range of challenges faced by organizations in aligning internal stakeholder exceptions to the business objectives, new-age talent acquisition and retention policies that brings in new people to manage different functions, and emphasizing to create an organizational culture that promotes a conducive work environment. Part I: THE INFLUENCERS: POCKETS OF OPPORTUNITIES TO TAKING A HIGH ROAD 1. Controlling Diesel Pilferage in Sites of Telecom Tower 2. First Page Priorities of Print Media 3. Cartels in the Indian Cement Industry: Pinching the Real Estate 4. Project Raheja Revanta and Its Strategic Scheme for Survival 5. Reinventing the Newspaper Industry with ICT Tools 6. Marketing Strategies for Kara Wipes in Punjab 7. Effective Embedding of Implant in FMCG Supply Chain at GSKCH 8. It s Time to Taste Eggless 9. Dimensions of Service Quality in Banks: Learnings from a BOI Branch Part II: UNDERSTANDING THE BUSINESS PROPOSITIONS: PARTNERING TO SCALE UP 10. Loan Disbursement in Reliance Capital 11. Market Strategies for SME Segment in Ludhiana and Chandigarh: A Case of LeasePlan - Vehicle Leasing and Fleet Management Company 12. Emergence of GST in Indian Economy 13. Trends in Working Capital Management: An Analysis of Accounting Ratios 14. Manufacturing Sector in National Capital Region: Challenges and Opportunities 15. Risk Management: Perspective on Prevention of Frauds 16. Working Capital at Narora Atomic Power Stations 17. A Case on Hypothetical Merger between Molson Coors and Sab Miller Plc Part III: PEOPLE MANAGEMENT PROCESSES: ART AS WELL AS SCIENCE 18. Recruitment and Selection at Fedders Lloyd Corporation Limited 19. Organization s Culture: A Critical Element for Success! 20. Attrition Due to Crossfire Politics in Indian Organizations 21. Talent Acquisition at RJIL 22. Implementation of Business Performance Management 23. Rapidly Increasing Dropout Rate of Manpower: Reasons Behind 24. Introducing New Rating Scale in Punj Lloyd Limited.