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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)

Name: Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)
Author: John M. McCann, John P. Gallagher
ISBN: 9789401057462

AuthorJohn M. McCann, John P. Gallagher

PublisherSpringer

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Book Details

Author(s)John M. McCann, John P. Gallagher

PublisherSpringer

ISBN / ASIN940105746X

ISBN-139789401057462

MarketplaceFrance 🇫🇷

Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)

Book Details

More Books by John M. McCann, John P. Gallagher