Marketing of Shipping Companies: A Tool for Improvement of Chartering Policy
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Book Details
Author(s)
Evi Plomaritou
Publisher
Stamoulis Publications S.A.
ISBN / ASIN
9603517305
ISBN-13
9789603517306
Marketplace
France 🇫🇷
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Description
This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.
