Evolving E-markets: Building High Value B2B Exchanges with Staying Power

A comprehensive and authoritative guide on how to start, maintain, and sustain a B2B exchange, written by a group of experts in the field. Despite the antics of the equity markets and the emerging anti-trust concerns raised by some exchanges, Industrial Age companies are enthusiastically embracing the B2B phenomenon. Chapters in the book include: Key Considerations when Building an Exchange (Woods and Sculley); Funding and Incubation Strategies (ICG); Game Over Strategy (ICG); Exchange Fundamentals: Supply Chain management (INC2Inc and CSC); Logistics (Logistics.com); Business-to-business Market Models (VerticalNet); Catalog Content Management (ec-Content); Brand and Community (Woods and Sculley). Other key chapters include: Building the Right Trading Platform (RightWorks); How to Take the Exchange Public (CSFB); Entrepreneurs vs Consortia (Woods and Sculley) What's Next (Forrester Consulting); and profiles of 11 key exchanges. Contents: Chapter 1 – Key considerations when setting up B2B Exchanges Chapter 2 – Building a winning digital marketplace with ICG’s Gameover Scorecard Chapter 3 – Building brand and community Chapter 4 – Supply chain management Chapter 5 – Logistics Chapter 6 – Business-to-business market models Chapter 7 – Catalogue content management Chapter 8 – Selecting the right trading platform Chapter 9 – Taking a successful exchange public Chapter 10 – Entrepreneurs vs. Industry consortia Chapter 11 – What’s next: E-marketplaces set the stage for the new business networks Chapter 12 – Financial services for B2B exchanges