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📖 Description
This book guides the reader on how to go about innovating in the Asian context, taking into consideration environment and the Asian culture. Sharing data from a survey done on the Malaysian innovation climate in 2009, it highlights specific areas that need to be addressed, to shift an organization towards innovation. This book will help you demystify what innovation is, uncover the challenges faced by organization in innovating, explore the role of a leader in embedding an innovation culture, and embrace the right mindset to innovate.