Fundamentos de Marketing / Fundamentals of Marketing (College)
Book Details
Author(s)
Philip Kotler
Publisher
Pearson Educacion De Mexico
ISBN / ASIN
9702611865
ISBN-13
9789702611868
Availability
Usually dispatched within 6-10 business days
Sales Rank
#99,999,999
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form.
