Strategi Public Relation (Indonesian Edition)

Synopsis: PR is a brand building strategy of an organization where everything has to be measurable and systematically duplicated, not just mass media coverage and beautiful faces. The trend in communication is key to implementing PR as the dominant coalition in an organization. PR utilizes social media and community to achieve company goals to survive in the competitive business. PR Strategy is the first book of the PR Magic Trilogy, describes various cases and their solutions. It helps readers to understand each case easily. Different cases have a big theme to present a comprehensive concept. It describes examples of effective PR strategy, in a popular and easy way for readers. --- Niken Rachmad, Communication Director of PT HM Sampoerna Tbk. The book enriches your perspective about PR strategy and tactics, as well as simplifying complicated PR theories and rules. If companies were athletes, it observes their rivals in various competitions to help them win. --- Brata T. Hardjosubroto, Head of Public Relations PT Nestle Indonesia. If you think that Public Relations is all about sweet talk and good looks, then it's time to change the old paradigm. The book explains Public Relation practices, based on actual cases of various brands in Indonesia. It's like you get useful tricks for brand building. --- Nining W Pernama , Managing Director Tupperware Indonesia. For small and medium enterprise, communication and PR were considered a luxury, something only big corporation can afford. The book debunks the myth. Small and medium enterprise can apply PR smartly and with discipline within their budget. I appreciate this book as a valuable contribution for SME in Indonesia. --- Badroni Yuzirman , Owner Manet Muslim Wear and Founder of Komunitas Tangan Di Atas (Hands Up Community) (http://www.gramediainternational.com/book/detail/9789792258066)