Talk Your Customer This Way (Indonesian Edition)

Synopsis: The book reconstructs and demonstrates the communication styles of world famous figures that started from zero to hero. In business, there are Anita Roddick (The Body Shop), Howard Schultz (Starbucks), Pierre Cardin (French designer), Ray Kroc (Mc Donald's), Jeff Bezos (amazon.com). In social politic there are Mother Theresa, Tukul Arwana, Wimar Witoelar, Andrie Wongso, Masaru Emoto, Gus Dur, King Sihanouk (Cambodia), Lady Diana, Muhammad Yunus (Grameen Bank, Bangladesh), Bill Clinton, Kevin Rudd (Prime Minister of Australia), and the Vice President Jusuf Kalla. Complemented with similar stories of successful corporate: AirAsia Airlines, Matahari Department Store, McDonald's, Bank Central Asia (BCA), Samsung, etc. (http://www.gramediainternational.com/book/detail/9789792726954)