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Marketing Management: an Asian Perspective

Name: Marketing Management: an Asian Perspective
Author: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
ISBN: 9789810687977

AuthorPhilip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

PublisherPearson Education Centre

CategoryMarketing

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Book Details

Author(s)Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

PublisherPearson Education Centre

ISBN / ASIN9810687974

ISBN-139789810687977

Sales Rank385,389

CategoryMarketing

MarketplaceUnited States 🇺🇸

Description

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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